a new desire

LIXIL’s vision of the future living with ideas rooted in the tradition
of Japanese culture and innovative technologies


Bathtub escapes from the bathroom, find bliss and relaxation in creamy foam

In Japan, the bathtub is more than just a part of the bathroom where you cleanse your body. Soaking in a warm bath relaxes the body and the soul. That is what makes the bathtub so important. It is a place where you can relax your mind. Sinking slowly into the bath feels so good as the warmth steadily permeates through you. It is almost as if the cells of your body are being reinvigorated one by one.

Imagine time passing pleasantly - you are enveloped in warm foam; you’re reading a book, watching a movie, feeling the air and the light on your skin. You're bathing in creamy foam. More than a new style of bathing, this is something that will liberate a new horizon of human desire. Witness a small slice of the future of bliss and relaxation that we human beings can savor, from a perspective in which the human body, our living spaces and technology are treated as one.
(Kenya HARA)


©Yoshiaki Tsutsui

Kenya HARA
Designer, Kenya Hara (b.1958) emphasizes the design of both objects and experiences. In 2000, he produced the exhibition "RE-DESIGN--Daily Products of the 21st Century", which successfully presented the fact that the resources of astonishing design are found in the context of the very ordinary and casual. In 2002, Hara became a member of MUJI's advisory board and began acting as its art director. In 2004, he planned and directed the exhibition "HAPTIC - Awakening the Senses" revealing to the audience that great resources of design are dormant in the human senses. Much of his work, including the programs for the Opening and Closing Ceremonies of the Nagano Winter Olympic Games and Expo 2005 is deeply rooted in Japanese culture. In 2007 and 2009, he produced two exhibitions titled "TOKYO FIBER -- SENSEWARE" in Paris, Milan and Tokyo, and from 2008 through 2009, the exhibition "JAPAN CAR" in Paris and at the Science Museum in London. Hara's focus in these kinds of exhibitions is on visualizing and widely disseminating the potentiality of industry. The radius of his activity has been expanding to the rest of Asia as well, including the traveling exhibition "DESIGNING DESIGN Kenya Hara 2011 China Exhibition" that starts in Beijing in 2011. Several books authored by Hara, including Designing Design and White, have been translated into a number of languages, including other Asian languages. Representative, the Nippon Design Center Inc. Professor at Musashino Art University President, Japan Design Committee Co., Ltd. Vice President, Japan Graphic Designers Association Inc.

Exhibition Outline


  • Installations representing 3 distinct bathing experiences will be on display in the 180square meter exhibition space.

    • Experiential Bath Experience the warm velvety and fine creamy foam
    • Visionary Bath Introduce a bathing experience which visualizes the future standard in bathing.
    • Beyond Bath Unprecedented installation which changes the way of living by “bathing in foam”.
      that leads to a new lifestyle.
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